White Label Programs Help Position Brands for Growth, According to Axiom Prepaid Holdings Executives


What business doesn’t enter the new year with a plan in hand for growth and prosperity? While the answer to that is a no-brainer, the experts at Axiom Prepaid Holdings say that one proven revenue driver isn’t making it into enough of those annual strategies: white label prepaid cards.

Axiom is a global provider of end-to-end payment solutions with prepaid cards as one of its main tools. In 2019, the company launched its White Label program to help clients bring in more profit and accelerate their brand-building through prepaid cards bearing the client’s name and logo.

“The prepaid card market has been growing every single year for nearly 15 years. It is an obvious option for showcasing a brand and research clearly illustrates the direct correlation between brand visibility and increased sales and organizational success,” explained Steven Foster, CEO Axiom Prepaid Holdings.

Prepaid cards include gift cards issued by retailers or payment networks, as well as general purpose reloadable cards and provide instant name recognition each time a card is used. A white label has a number of other benefits as well, according to Foster. White label programs provide businesses with the opportunity to collect data, analytics and tracking for use in improving customer outreach efforts. Branded cards can be used by businesses to pay commissions and distribute compensation to affiliates, customers and agents, and offer an alternative to traditional corporate payroll programs and investment advisory services.

Axiom makes it simple for companies to opt into a white label program by building and managing the infrastructure and processing operations for clients, handling full customization, incorporating user-friendly features and speeding the time to market. It also ensures that all compliance and regulatory requirements are met and maintained.

Its program features include:

Complete Infrastructure for Processing Operations. It’s front-end comprises a customized website and web portal that is tied into iPhone and Android apps. These can be used for card management, sending payments, and any enhanced card services. Its back-end comprises administrative portals, API connections and secure encryption for sign-ups, KYC, sponsor banks, call centers and fulfillment centers.

Full Customization. Each card includes custom card design along with current fee structure, fund distribution channel, rewards program, and mobile and desktop solutions.

Standard Features. The white label programs include card-to-card payments, ATM access, direct deposit load, generated statements, 24/7 help, fraud protection, virtual card access and SMS/email alerts.

“Clients do not need prior experience with prepaid card programs and they can rely on us to get their programs up and running in as little as three months. It’s a new year and the perfect time to incorporate white label prepaid cards as a new tactic in businesses’ marketing toolbelts,” added Foster. “Those who are adopting programs now, can start to see results as soon as Q2.”

About Axiom Prepaid Holdings:

Axiom Prepaid Holdings was born of the desire of two entrepreneurial-minded banking industry veterans to turn the prepaid card model upside down. To make banking simple. To give consumers and businesses around the globe access to innovative, easy-to-use, digitally driven, fun, flexible and secure products and services. Today, Axiom has 9 offices in 13 countries. Every day, the Axiom team strives to create 100% turnkey solutions to help cardholders gain economic freedoms and help businesses achieve growth and success.

To learn more about Axiom Prepaid Holdings, please visit:

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Copyright © 2020 The Axiom Group, LLC. All Rights Reserved


Axiom has nine offices and has operations in twenty countries. Every day, the Axiom team strives to create 100% turnkey solutions to help cardholders gain economic freedoms and help businesses achieve growth and success

Visa is a registered trademark of Visa International, and MasterCard is a registered trademark of MasterCard International Inc. 


EuroPYM Prepaid Mastercard is issued by Prepaid Financial Services Limited pursuant to a license from Mastercard International Incorporated. Prepaid Financial Services Limited is regulated and authorized by the Financial Conduct Authority, as an Electronic Money Institution, registration number 900036.Registered Office: Fifth Floor, Langham House, 302-308 Regent Street, London, W1B 3AT. La Mastercard prepagata 


EuroPYM è emessa da Prepaid Financial Services Limited in base ad una licenza di Mastercard International Incorporated. Prepaid Financial Services Limited è regolamentata e autorizzata dalla Financial Conduct Authority, come istituto di moneta elettronica, numero di registrazione 900036. Ufficio federale: Fifth Floor, Langham House, 302-308 Regent Street, Londra, W1B 3AT. 


FinFX Prepaid Mastercard este emis de Prepaid Financial Services Limited în baza unei licențe de la Mastercard International Incorporated. Prepaid Financial Services Limited este reglementat și autorizat de Autoritatea de conduită financiară, ca instituție monetară electronică, numărul de înregistrare 900036. Oficiul înregistrat: Etajul al cincilea, Langham House, 302-308 Regent Street, Londra, W1B 3AT. Numărul de înregistrare al companiei: 06337638 l


FinFX Prepaid Mastercard hija maħruġa minn Prepaid Financial Services Limited skont liċenzja minn Mastercard International Incorporated. Servizzi Finanzjarji Prepayati Limited hija regolata u awtorizzata mill-Awtorità dwar il-Kondotta Finanzjarja, bħala Istituzzjoni tal-Flus Elettroniċi, numru tar-reġistrazzjoni 900036. Uffiċċju rreġistrat: Ħames Sular, Langham House, 302-308 Regent Street, Londra, W1B 3AT. Numru tar-Reġistrazzjoni tal-Kumpanija: 06337638